The amount invested depends on the specific song, its genre and the artist's audience.

It's always a good idea to start with a test budget if it's targeting. This will allow you to test different audiences to see their reaction to the release. 100-200 dollars for tests are usually enough, according to their results you can judge whether further investment is necessary.

For seeding, it is important to gather a base of communities/playlists/accounts with the right audience and to be guided by the cost and effectiveness of placements in them.

First of all, it is important for an artist to maintain social media. This will provide a constant organic inflow of audience and help to interest listeners.

You can also promote the release with the help of publishers and mass media that talk about music and new releases. You can write to them and if the editors like the track, they will definitely write about it.

Personal connections should not be neglected, it is important to ask your friends to support the song.

Before release, it's important to warm up your audience and publish a snippet for your track, and you can also use reels,vk clips and other tools to spread the word about your song.

To choose a release date, you need to take into account several things:

1. Readiness of the material and promotional plan.
2. Pitching: you need to allow at least 3 weeks to tell the streaming platforms about the release, in case of an album and discussing special projects with the platform it will take more time.
3. It is better not to put the release date on holidays and important dates, if possible, it is worth paying attention that many major artists do not release tracks on that day.

The day of the week for release doesn't play a big role anymore, traditionally songs are released on Fridays, but other weekdays are also a great time for release, it doesn't affect the support of the music platforms.

It's best to publish the snippet on all social media platforms you manage.

One week is the best time to reach your audience and keep them from forgetting about the release by the time it comes out.

Before the album, you can release a few singles to get extra coverage and streaming service support, then they can also be added to the album.

As pre-album tracks, it's best to choose a few of the most potential tracks.

The strongest track should be kept for the focus track on the album. It is the focus track that is added to playlists by platforms editors, and is usually used to judge the whole album.

Usually the release opens at 00:00. If the release date is the 2nd day of the month, then the release will open on the night of the 1st to the 2nd.

Adding an artist on editorial playlists mostly depends on the opinion of the streaming platforms editors. If they like the material, they will definitely give the artists support on their showcases
For successful pitching, you need to:

• Upload the release in advance to the streaming services (3-4 weeks).
• Provide full information about the track/album: press release, promotional plan, high quality photos for the music streaming services.

For music platforms, it is best to use studio photos taken on a monochrome background, on which the face is clearly visible.

There should be no nudity, smoking, alcohol or other illegal substances in such photos.

If the release is joint and there are no shared photos of artists, you need to prepare collages.

• • Main musical awards and achievements

• A few words about the upcoming release (idea, history of creation, musical component).

It is important to avoid pathos and cliches, talk about the release not in common phrases, but to show its uniqueness to interest the streaming platforms.

Regardless of the release day, most of the playlists and visual support are updated on Fridays.

1. On streaming service such as Apple Music, Spotify, VK Music, you need to set the photo through the artist's personal account:
Apple Music - Apple Music for artist
Spotify - Spotify for artists
VK Музыка - VK Studio
2. On other services your distributor should help you to set photos, for this necessary to send photos in the appropriate formats.
Formats for different platforms:
Apple Music / Yandex Music - JPG / PNG 2400x2400 (at least 72 dpi)
VK Music - two copies of the same photo in two sizes - 1590х400 and 1500х1120
YT Music - 5120х2880 (at least 150 dpi)
Spotify - 2400х2400 and 2660x1140
Zvuk - 1080х1080

• The facade is well lit. Immediately recognizable;
• No logos or copyrighted designs on clothing (may be retouched);
• No nudity, smoking, alcohol, drugs, weapons, overly sexual or violent gestures in photos;
• No tools or props. The subject can't hold anything.
  

As videoshots can be used:

• videoshot specially for our service;
  
• cuts from clips;
  
• backstages;
  
• motion design.
  

Recommendations for creating a videoshot:

• try not to use frames with lip movement (singing): the video will be looped, the sound will not always be able to coincide with the lip movement on the video;
  
• it is undesirable to take an animated release cover as a video shot;
• avoid very short shots - sudden jumps in the picture may look unpleasant;
• it's better to concentrate the main elements in the center because the bottom will be cut off by the player buttons;
• try to fit a short, complete story into the videoshot.
  

Technical requirements:

• vertical video in mp4, H.264, 720p (404x720) size is suitable for uploading;
  
• timing of the videoshot is up to 15 seconds.
  

What the videoshot should not contain:

• offensive material;
  
• text that is not related to the track;
  
• brand advertising;
  
• album or concert advertising;
  
• watermarks or badges of third-party services;
  
  

After creating a videoshot, you should send it to the distributor.

As Spotify Canvas can be used:

• canvas specially for our service;
  
• cuts from clips;
  
• backstages;
  
• motion design.
  

Recommendations for creating Canvas:

• try not to use frames with lip movement (singing): the video will be looped, the sound will not always be able to coincide with the lip movement on the video;
• don't include the track title and artist name in the splash screen. This information is already available on the Now Playing screen;
• avoid very short shots - sudden jumps in the picture may look unpleasant;
• it's better to concentrate the main elements in the center because the bottom will be cut off by the player buttons;
• try to fit a short, complete story into the videoshot.

Technical requirements:

• video in mp4, 720p (404x720) size is suitable for uploading;
  
• 9:16 aspect ratio in vertical format;
• timing of the canvas is from 3 to 8 seconds.
  

What the Canvas should not contain:

• offensive material;
  
• text that is not related to the track;
  
• brand advertising;
  
• album or concert advertising;
  
• watermarks or badges of third-party services.
  
  

After creating a Spotify Canvas, you should send it to the distributor.

Website for creating karaoke https://lyricpotato.com

• Add wav and text (single text line by line without mentioning words "verse, chorus, multipliers x2, etc.) - synchronize text with music line by line
• Save the synchronized text in TTML format
• Send the finished file to the distributor

• download the Musixmatch app
• register and confirm your profile
• find the release in the system
• add text to the track
• synchronize words and music

If there is no release in the application system, you can contact us by mail and request a link to the release in the system.

Contact email: artists@musixmatch.com